About Us

headshot - me colorUpdate:  We have been in business since 2009 and have made great progress.  Financial organizations much larger than us are beginning to take notice of this growing movement.  We do not pretend to have all the answers and if you come to us with purist notions of what it means to be a “humane investor” you will be sadly disappointed. Alas, we are working to change this so bear with us as we change the world together and drive that bar higher each and every day.  Check out our social media page where we make frequent updates and let us know how we can help you hit your goals while making the world a better place.  For the animals!

Brenda grew up in NH and transferred to Virginia her junior year of college when her family moved to Virginia for her father’s job.  She changed her major five times over the course of four years, ending up with a double major in English and Psychology from the College of William and Mary.  She did not intend on getting into the financial industry as her only passion at that time was a very vague notion of “helping people”.

When she accepted a customer service job at a large bank, she was chided for talking to customers too much and was advised to transfer into “sales” where this behavior was desired.  Against her better judgment, she made the switch and spent the next twelve years struggling in an environment that rewarded folks for making the most money for the bank, whether or not their actions were in their clients’ best interest.

During this time she worked on her CFP® designation with the hope of making a transition back into a role where she could assist clients directly and quite literally spend her day helping people achieve their hopes and dreams.  When Brenda left the corporate world in 2008, she chose not to renew her securities’ licenses so that she could become a fee-only Certified Financial Planner™.

Brenda has been a coordinator with the Richmond Vegetarian Festival since 2003 and credits this event for bringing her out of her shell(which some people undoubtedly wish she would climb back into!)  She is an active member of the Vegetarian Society of Richmond for well over a decade and is now a State Council member for the Humane Society of the United States.  Brenda does not purport to know everything there is to know about “humane investing” however she knows of no one in the universe who is trying harder to make this approach to investing the norm.  While she thrives on educating people on the virtues of investing for a more compassionate and humane world for all, she hopes this “specialization” isn’t needed much longer as more and more companies work towards making the world a better place for all beings.

Contact us at brendaveggie@firstaffirmative.com.

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