A mission driven, vegan owned business since 2009
Are you ready to invest with an advisor who shares your vegan values?
We are a fee-only practice and always act as a fiduciary.
A mission driven, vegan owned business since 2009
We are a fee-only practice and always act as a fiduciary.
Brenda works primarily with vegetarian and vegan investors across the country who want to work with a CERTIFIED FINANCIAL PLANNER™ who shares their vegan values. She has been in the financial service industry since 1997 and has done animal advocacy for the better part of the past thirty years.
In 2015 she started a petition on Change.org to raise the bar for mutual fund portfolio managers, "Divest your portfolio from companies that support, cause, or contribute to animal exploitation and suffering", and investors representing over $193 million supported her petition on Your Stake, "Divest from companies that exploit animals", again, targeting asset managers.
Brenda has encouraged asset managers to join the Farm Animal Risk and Return (FAIRR) initiative since its beginning.
FAIRR facilitates collaborative investor engagements with companies on key issues linked to intensive animal production.
First Affirmative has managed investment portfolios for socially conscious investors since 1988. Brenda has worked with First Affirmative to develop client portfolios that give preference to asset managers who have signed on as network members of FAIRR.
Fees are based on a percentage of assets managed and are deducted directly from client accounts on a quarterly basis.
My father always encouraged us to have a plan. Let us help you with yours.
At Humane Investing, LLC, we believe you can make money while making a positive difference for people, animals, and the planet, and we work exclusively with this mission in mind.
While we have made great progress since 2009 when we first began this journey, we are more determined than ever to raise the bar for mutual funds that are purpor
At Humane Investing, LLC, we believe you can make money while making a positive difference for people, animals, and the planet, and we work exclusively with this mission in mind.
While we have made great progress since 2009 when we first began this journey, we are more determined than ever to raise the bar for mutual funds that are purportedly "sustainable" and "ethical" and encourage the portfolio managers of these funds to consider animal rights and animal welfare in their investment process.
Financial organizations much larger than us are beginning to take notice of this growing movement. We do not pretend to have all the answers and if you come to us with purist notions of what it means to be a “humane investor” you may be disappointed. Alas, we are working to change this, so please bear with
us as we change the world together and drive that bar higher each and every day.
Brenda has presented the concept of humane investing to animal activists around the country including to groups such as the Vegetarian Society of Richmond, the Sierra Club, the Femme Savantes, the alumni for the College of William and Mary, the DC Green Festival, the NH VegFest, the Portland VegFest, PETA, Northrop Grumman's Green Volunte
Brenda has presented the concept of humane investing to animal activists around the country including to groups such as the Vegetarian Society of Richmond, the Sierra Club, the Femme Savantes, the alumni for the College of William and Mary, the DC Green Festival, the NH VegFest, the Portland VegFest, PETA, Northrop Grumman's Green Volunteer Group, graduates of Victoria Moran's Main Street Vegan Academy, the NYC Green Festival, the Veg Society of DC, FARM's Animal Rights conferences in both LA and DC. She has been interviewed on Caryn Hartglass's radio show, Responsible Eating and Living, Katrina Fox’s Vegan Business Media podcast, Our Hen House, Vegan Mainstream's Pivot podcast, and Victoria Moran's Main Street Vegan podcast.
“The beauty of this book is the self-realization that we ALL are inspiring changemakers!”—Keegan Kuhn, Co-director of What The Health and Cowspiracy
While Brenda has over 20 years in the financial industry, she did not initially intend on working in finance as her only passion after graduation was a vague notion of wanting to “help people”. She changed her major five times over the course of four years, ending up with a double major in English and Psychology from the College of William and Mary.
She found her passion working with clients at a bank where she was able to assist with investments, loans, and deposit accounts. After spending over a decade in the financial industry and repeatedly being told that she was too much of an idealist to ever fit properly in the corporate world, Brenda founded her own fee-only practice. Assisting those who are inspired to improve the world using their investment dollars is incredibly fulfilling and Brenda never loses sight of the responsibility and trust that her clients have given her.
Brenda, an ethical vegan since the early '90s, has been a coordinator with the Richmond VegFest since 2003 and credits this event for bringing her out of her shell. She has been an active member of the Vegetarian Society of Richmond for two decades and, while she thrives on educating people on the virtues of investing for a more compassionate and humane world for all, she hopes this “specialization” isn’t needed much longer as more and more companies work towards making the world a better place for all beings.
The saying that perfect is the enemy of good holds especially true with humane investing. Do not shy away from investing with your values for fear of not having every issue addressed just exactly the way you would have hoped. This mindset causes many people to do nothing, resulting in their portfolio potentially suffering(“suffering” to the extent that their funds are either invested in completely offensive holdings or worse, not invested at all). Contact us today.
7725 Bogey Place, Glen Allen, Virginia
Our clients live all over the country, so most of our connections are made over email, phone, or Zoom.
Brenda A. Morris is an Investment Advisor Representative of Humane investing, LLC.
Humane Investing, LLC. is registered as an Investment Adviser with the State of Virginia,
the State of California, and notice-filed in the State of Texas (CRD# 309690).
Logo design by vegan graphic design artist, Lou Copeland